TOPSHOP | JAPAN

Continuing the adventure in to the Japanese market, TOPSHOP / TOPMAN launched a flagship store in the heart of Tokyo`s Shinjuku shopping district. To increase awareness and brand recognition, monthly events were held at the massive 3 story shopping pavilion with DJ`s, customized confectioneries, and a pop up nail art bar. The grand event was the London Fashion Week live stream from the TOPSHOP shows in London, the collection was screened on 10 meter projection screens outside of the store, and a rockin DJ after party with our very own DJ Fleshtonez pumped in to the night.