STREET KNOWLEDGE 2

Japanese Label Public Image have released a short film showcasing their 2010 fall / winter collection. Directed by Rikki Kasso and produced by label designer Jiro Tamaki Riyuu, the film underscores the 90′s counter-culture movement as a base of inspiration behind their forthcoming collection. Flirting with a much more progressive look, the brand attempts to redefine the street wear genre by accenting bits from fashion runways. Featuring music by Kasso’s friend and family Deantoni Parks.