HELLO! GOOD BUY!

Topman Japan had us create a catchy campaign that best delivered the message of the new low pricing strategy of TOPMAN. The campaign was titled “Hello! Good Buy!” and was introduced through in store events held throughout all of the TOPMAN Japan locations. This was the first time such a campaign was written by a TOPMAN / TOPSHOP international retail partner, and the results achieved were well beyond the foretasted success.